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Top related persons:
Marcus Collins - 2 Beyoncé - 2 Matthew Knowles - 2 Sasha Fierce - 2 She's - 2 it's - 2 you've - 2 Collins - 1
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Ross School of Business - 2 University of Michigan - 2 Beyoncé - 2 World Entertainment - 2 Service - 1

Search resuls for: "Matthew Knowles"


2 mentions found


☆ I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in digital strategy
  + stars: | 2024-03-29 | by ( Michelle Mastro | ) www.businessinsider.com   time to read: +5 min
I started working with her in 2009, as her director of digital strategy and new media. Don't build community, facilitate itPart of my job in overseeing Beyoncé's digital strategy was maintaining her Facebook page and Twitter account. The team would put together our recommendations, and we'd present these ideas to her father, Matthew Knowles, who was overseeing Music World Entertainment, which produced her earlier work. We stopped working on building Beyoncé an online community and instead started engaging with the online community that already existed. It was at this point that her community started to take shape.
Persons: Marcus Collins, Beyoncé, Matthew Knowles, Sasha Fierce, She's, it's, you've Organizations: Ross School of Business, University of Michigan, Beyoncé, World Entertainment, Facebook
☆ I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in executing a creative vision
  + stars: | 2024-03-29 | by ( Michelle Mastro | ) www.businessinsider.com   time to read: +6 min
Marcus Collins shares the major lessons he learned helping Beyoncé to bring her fan base online. I started working with her in 2009, as her director of digital strategy and new media. The team would put together our recommendations, and we'd present these ideas to her father, Matthew Knowles, who was overseeing Music World Entertainment, which produced her earlier work. We stopped working on building Beyoncé an online community and instead started engaging with the online community that already existed. It was at this point that her community started to take shape.
Persons: Marcus Collins, Beyoncé, Collins, —, Matthew Knowles, Sasha Fierce, She's, it's, you've Organizations: Service, Ross School of Business, University of Michigan, Beyoncé, World Entertainment, Facebook
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